Chinese Mobile Companies to Challenge Google Play Domination

Chinese Mobile Companies to Challenge Google Play Domination
© Reuters / Marko Djurica - Chinese mobile phone companies Huawei, Xiaomi, Oppo, and Vivo, are now joined in the app store alliance to challenge the dominance of Google Play.

Through the app store alliance, developers outside of China will have the opportunity to upload applications only once but appear on all four app stores of each cellphone company simultaneously.This step is intended to challenge the dominance of the Google Play Store.Besides, it is also hoped to be able to help the four Chinese mobile giants in developing more software and services, as hardware sales decline.

The Global Developer Services Alliance or GDSA is called intentionally formed to facilitate game developers, music, films, and other applications to market their apps in foreign markets.A source said that the platform was initially planned for release in March.“This alliance could cover a target of nine regions, including the Indian, Indonesian and Russian markets,” said the source.

Meanwhile, according to Sensor Tower Analyst Katie Williams, Google had earned nearly USD 9 billion globally from the Play Store last year.The company, whose services are banned in China, also sells content such as films, books, and applications on the Play Store and collects a commission of 30 per cent.As stated VP of Mobility at Canalys technology market analyst firm, Nicole Peng.“By forming this alliance, each company will look for ways to take advantage of other advantages in various regions. With Xiaomi’s strong user base in India, Vivo, and Oppo in Southeast Asia, and Huawei in Europe,” Peng said.

In addition, this alliance began to build more negotiating power over Google’s presence.Keep in mind, quoted from data owned by IDC Consultant. The four giant Chinese cellphone companies accounted for more than 40 per cent of global handset shipments in the fourth quarter of 2019.Oppo, Vivo, and Xiaomi even have full access to Google services in the international market.While Huawei lost access to new devices last year after the United States (US) banned suppliers from the land of Uncle Sam to sell their goods and services to the Chinese telecommunications giant.Then we do this for reasons of national security risk.

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